Brand × Talent Brokerage

Now
Featuring.

Ads buy attention. Culture earns trust.
Everybody believes their favorite superstar.

We broker the deals that put real names behind real brands. Music, sport, culture. Closed, papered, live.

Global cultural brokerage25+ years agency & brand-side experience
R&B singer performing under a warm spotlight
Music — studioGlobal culture

The pitch

You don’t have a reach problem.
You have a belief problem.

You can buy every impression on the internet and still not be believed. Attention is cheap now. Credibility is not, and it cannot be bid on in an auction.

Belief travels through people. A name your buyer already follows, already defends, already imitates. When that name stands next to yours, the argument is over before the copy is read.

Our job is simple and unglamorous: find the right name, open the door, agree the terms, sign the paper, ship the work.

Experience

25+ years

Agency & brand-side

A career spent inside agencies and brand marketing teams: the briefs, budgets, approvals and procurement cycles partnerships live or die in.

Music, sport, culture

Relationships

Working relationships across labels, management, leagues and creative teams, built over a career rather than bought from a database.

Procurement-ready

Brand-side standard

Terms written the way brand legal, procurement and brand-safety teams expect to read them.

First client

A tier-1 global technology leader. The standard we set every deal against since.

Portrait of Morgan Harris, founder and principal

Your senior lead

Morgan Harris

Founder & Principal

Morgan brings 25 years of agency and brand-side experience to every mandate. Every deal at Now Featuring is led personally: one direct line, no account layer, from first call to signature.

Cultural impact

Attention becomes evidence.

Live, social and earned reach—with rights cleared worldwide.

Latin music artist in a cream linen suit
Latina pop singer in a sculptural black gown

How it works

A disciplined path from brief to signature.

Every mandate moves through four defined stages, typically completed in four to eight weeks.

  1. 01

    Map

    We read the brief against the culture. Who actually moves your buyer, and who would say yes without embarrassing either side.

  2. 02

    Open the door

    Direct lines to principals, managers and agents, built across 25 years of agency and brand-side work. No cold outreach.

  3. 03

    Negotiate

    Fee, term, territory, exclusivity, usage, approvals, morals. Priced against market benchmarks, not guesswork.

  4. 04

    Paper & execute

    Long form signed, deliverables scheduled, assets cleared, campaign live. Four to eight weeks, start to signature.

Hip-hop artist in a warm recording studio

Decks are free.
Signatures cost something.

Tell us which side of the table you’re on and what you want to make. We’ll come back with names, terms and a timeline.